ISSN : 2266-6060

Local

paris

Paris, November 2014.

The globalization of markets delivers the same experience from one place to another, the certainty to fulfill our habits whether we are here or there, close to home or a ten-hour flight away. Against this homogenization, different movements promote uniqueness and proximity, whether in the name of degrowth or economic vitality. So, besides organic, fair trade and ecological consumption, a new type is born: locavores, rejecting what comes from elsewhere and embrace locally-grown productions.
The same message is supported by this stylist: if large franchise chains value their success by naming the prestigious locations of their shops, the haircut you will get her could not be delivered elsewhere, and that’s what makes its value.